{"id":4509,"date":"2020-09-29T08:59:47","date_gmt":"2020-09-29T12:59:47","guid":{"rendered":"https:\/\/www.montrealcentreville.ca\/?post_type=news_b2b&#038;p=4509"},"modified":"2020-09-29T11:59:06","modified_gmt":"2020-09-29T15:59:06","slug":"ivanhoe-cambridge-a-vision-for-a-robust-downtown","status":"publish","type":"news_b2b","link":"http:\/\/backup.montrealcentreville.ca\/en\/business\/news\/ivanhoe-cambridge-a-vision-for-a-robust-downtown\/","title":{"rendered":"Ivanhoe Cambridge: a vision for a robust downtown"},"content":{"rendered":"<p>[vc_row el_class=&#8221;dcv_post_content dcv_post_custom_content&#8221;][vc_column][vc_row_inner][vc_column_inner]<div class=\"wpb_text_column wpb_content_element  dcv_text_with_top_line\" style=\"color: #5757dd\">\n  <div class=\"wpb_wrapper\">\n    What do Place Ville Marie, Maison Manuvie, Fairmont The Queen Elizabeth Hotel, the Montreal Eaton Centre in common? Ivanho\u00e9 Cambridge. More particularly the company\u2019s Projet Nouveau Centre, an ambitious revitalization plan representing an investment of more than a billion dollars.  <\/div>\n<\/div>[vc_column_text]Despite the challenging spring, the Ivanho\u00e9 Cambridge team continued work at its major construction of Projet Nouveau Centre, which is destined to redefine the experience of retailers, professionals, and visitors to the area as well as residents\u2014an ever-growing number of stakeholders benefiting from the advantages of a lifestyle that\u2019s unparalleled anywhere else in Canada. This transformation of Montreal\u2019s downtown core will have a big influence on the entire economic activity of Quebec. Johanne Marcotte, Charles-Antoine Lussier, and Annik Desmarteau, all active contributors to this major construction project, agreed to provide and update and share Ivanho\u00e9 Cambridge\u2019s vision for this new urban infrastructure. \u201cAlthough Ivanho\u00e9 Cambridge owns over a thousand buildings around the world, this initiative is special. It aims to make the downtown area a vibrant, accessible site where memorable experiences come to life,\u201d<br \/>\nbegins Marcotte, Vice President, National Operations, Retail.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;dcv_post_content dcv_post_custom_content&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h3><strong>Place Ville Marie:\u00a0 a revitalised iconic building<\/strong><\/h3>\n<p>Millions of people will benefit from a renewed experience in terms of the site\u2019s commercial and gourmet food offering, as well as urban development. Consider first Place Ville Marie\u2019s Esplanade and its monumental staircase and glass pavilion\u2014an accessible experiential and cultural space worthy of any great city. \u201cThe major rejuvenation of McGill avenue will lead to a natural extension towards the Esplanade,\u201d emphasizes Desmarteau, Vice President, Office, Quebec at Ivanho\u00e9 Cambridge. Also at Place Ville Marie, Cathcart Restaurants et Biergarten was an immediate success right from the launch in early 2020, \u2014a gourmet destination that surpassed everyone\u2019s expectations, recalls Desmarteau. \u201cSince its inauguration, Place Ville Marie has remained a powerful attraction. That\u2019s why we\u2019re very positive in terms of its future,\u201d she confirms.[\/vc_column_text][vc_single_image image=&#8221;4504&#8243; img_size=&#8221;600&#8243; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h3><strong>Fairmont The Queen Elizabeth: a modern update<\/strong><\/h3>\n<p>Desmarteau\u2019s colleague, Charles-Antoine Lussier, Senior Vice-President of Residential and Hotel Investments, relates the recent transformation of The Queen Elizabeth Hotel, which was a major catalyst for the current wave of renovations. \u201cIvanho\u00e9 Cambridge invested over $140 million to renovate the hotel from top to bottom. We built Espace C2 on the roof, a showpiece that offers an impressive view of downtown. The multipurpose rooms of the business headquarters CoLab 3 encourage creativity and innovation, which also symbolize the spirit of Projet Nouveau Centre,\u201d Lussier notes. The March\u00e9 Artisans, the local cuisine served at Ros\u00e9lys restaurant and the inventiveness of the bar Kr\u00e9ma are also places that enrich the overall experience of the biggest hotel in Quebec.<\/p>\n<p>.[\/vc_column_text][vc_column_text]<\/p>\n<h3><strong>Montreal Eaton Centre: in the big leagues<\/strong><\/h3>\n<p>In terms of retail, the Montreal Eaton Centre is alsogetting a major makeover. \u201cIvanho\u00e9 Cambridge invested $200 million to strengthen its commercial experience,\u201d explains Marcotte. The opening of iconic brands like D\u00e9cathlon at the end of 2019 and Uniqlo this fall testify to the Eaton Centre\u2019s powerful appeal. Even more so now that it\u2019s home to a superb main course, Time Out Market Montreal, The best of the City under one roof.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;4506&#8243; img_size=&#8221;600&#8243; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h3><strong>Maison manuvie: a space for living<\/strong><\/h3>\n<p>Two blocks away, Maison Manuvie is \u201can exemplary structure, highly sought-after, with an occupancy rate of 98 percent,\u201d says Desmarteau. LEED Gold certified in recognition of its sustainable, ecologically friendly architecture, the 27-storey building drew the attention of Erkin Adylov, President of Behavox. Active in the artificial intelligence sector, the New York\u2013based company announced its move to Montreal at the end of June, expanding from 75 to 400 employees and planning its listing on the stock exchange.[\/vc_column_text][vc_column_text]<\/p>\n<h3><strong>The future looks bright<\/strong><\/h3>\n<p>Naturally, the pandemic affected many sectors. Desmarteau mentions the support of professionals who continued their work despite adversity at the company\u2019s various sites. Lussier emphasizes that Ivanho\u00e9 Cambridge\u2019s role is to \u201cFiduciary responsabilities to Quebecers as well as having a positive impact on the community, especially in Quebec. A strong city needs a strong downtown core,\u201d he says, mentioning the mobilization of teams in the kitchen at Fairmont The Queen Elizabeth, particularly through their participation in Tabl\u00e9e des Chefs Cuisines solidaires. \u201cThe word \u2018partnership\u2019 has been a common thread over the past few months,\u201d says Marcotte. \u201cWe supported and highlighted several initiatives to reduce the impact on retailers and tenants, and also organized fundraising activi\u00adties.\u201d Additionally, she emphasizes their desire to maintain their offering year-round. \u201cWith increased residential density in Montreal&#8217;s downtown core, we want to better serve this community,\u201d she insists. In any event, she is optimistic about the future. \u201cThe pandemic has an impact on the economy, and we remain confident that activities will return to normal once the health crisis is behind us.\u201c[\/vc_column_text][vc_single_image image=&#8221;4508&#8243; img_size=&#8221;600&#8243; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;dcv_post_content dcv_post_custom_content&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]Despite the challenging spring, the Ivanho\u00e9 Cambridge team continued work at its major construction of Projet Nouveau Centre, which is destined to redefine the experience of retailers, professionals, and visitors to the area as well as residents\u2014an ever-growing number of stakeholders benefiting from the advantages of a lifestyle that\u2019s unparalleled anywhere else in [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2580,"template":"","news_b2b_category":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ivanhoe Cambridge: a vision for a robust downtown | Montr\u00e9al centre-Ville<\/title>\n<meta name=\"description\" content=\"The New Center Project is reinventing the downtown experience for retailers, professionals, visitors, and residents.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ivanhoe Cambridge: a vision for a robust downtown | Montr\u00e9al centre-Ville\" \/>\n<meta property=\"og:description\" content=\"The New Center Project is reinventing the downtown experience for retailers, professionals, visitors, and 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